Intercom vs Help Scout: An Honest Comparison for 2026
Intercom does everything. Help Scout does less but does it beautifully. Is more always better?
The Short Version
Ask yourself: do you need product tours and sophisticated in-app messaging? If yes, Intercom. If no, Help Scout gives you a delightful experience at half the cost.
Let's talk about your options
If you're reading this, you're probably knee-deep in researching customer support platforms. Maybe you're frustrated with your current setup. Maybe your team is scaling and your tools aren't keeping up. Or maybe you're just starting out and want to make the right choice from day one.
Either way, you've likely come across both Intercom and Help Scout. They're frequently mentioned in the same breath, which makes comparing them important if you want to make an informed decision.
Intercom (2011) positions itself as “Modern Engagement” — Feature-rich customer communication platform.
Help Scout (2011) takes a different approach: “Simple & Human” — Simple, human customer service software.
We've spent significant time with both platforms. Here's what we honestly think.
Who should actually consider each option?
Before we dive into features and pricing, let's be real about who each platform is actually built for. Not every tool is right for every team, and that's okay.
Under 20 people
Help Scout is simpler and cheaper
In-app engagement needed
Intercom has product tours
Primarily email-based
Help Scout excels at email
Advanced automation
Intercom has more power
What each platform does well
Let's start with the positives. Both platforms have been around for years and have real strengths.
What we like about Intercom
Intercom has built a solid reputation over the years, and for good reason:
- More features and capabilities
- Excellent in-app messaging
- Product tours and onboarding
- Fin AI is capable
- Better for complex use cases
- Strong analytics
What we like about Help Scout
Help Scout brings its own set of strengths to the table:
- Incredibly simple to use
- Feels like email (familiar)
- Faster setup and onboarding
- More affordable
- No feature bloat
- Excellent documentation
- Great customer support
Where each platform falls short
No software is perfect. Here's where each platform will likely frustrate you.
Our frustrations with Intercom
After spending time with Intercom, these issues stood out:
- More expensive
- Can be overwhelming
- Steeper learning curve
- Fin AI costs extra
- Overkill for simple support needs
Our frustrations with Help Scout
Help Scout isn't without its problems either:
- Fewer features overall
- Basic in-app messaging
- No product tours
- Less sophisticated reporting
- Limited customization
Feature-by-feature breakdown
If you're the type who wants to see exactly what you get with each platform, here's the detailed breakdown. We've highlighted the features that we think matter most.
Philosophy
| Feature | Intercom | Help Scout |
|---|---|---|
| Approach★ Key | Feature-rich | Deliberately simple |
| Learning Curve★ Key | Moderate | Very easy |
| Interface | Modern, complex | Clean, minimal |
| Feels Like | Platform |
Core Features
| Feature | Intercom | Help Scout |
|---|---|---|
| Shared Inbox | ||
| Knowledge Base | ||
| Live Chat | ||
| In-App Messaging | Excellent | Basic |
| Product Tours |
Extras
| Feature | Intercom | Help Scout |
|---|---|---|
| AI Bot | Fin AI | Basic AI |
| Targeted Campaigns | ||
| Customer Data Platform | ||
| Reporting | Advanced | Simple |
Let's talk money
Pricing is often the deciding factor, so let's break down what you'll actually pay. Keep in mind that both platforms love to hide costs in add-ons, so the sticker price rarely tells the whole story.
What Intercom will cost you
Core features
- Messenger
- Basic bots
- Help center
Full platform
- Fin AI
- Product tours
- Advanced automation
What Help Scout will cost you
Everything you need
- 2 mailboxes
- Beacon chat
- Reports
- AI features
Growing teams
- 5 mailboxes
- Custom fields
- Advanced permissions
💡 Our pricing take
Help Scout is half the price. A 10-person team pays $200/month on Help Scout Standard vs $390/month on Intercom Essential. And Help Scout includes AI features.
So, which one should you choose?
After all this analysis, here's our honest take: Help Scout wins for teams who value simplicity and don't need Intercom's advanced features. Intercom wins only if you'll use product tours and in-app messaging.
Ask yourself: do you need product tours and sophisticated in-app messaging? If yes, Intercom. If no, Help Scout gives you a delightful experience at half the cost.
Looking for better AI automation?
If you're frustrated with the AI capabilities of traditional platforms, you might want to check out Open. We achieve 77% automation rates with transparent, outcome-based pricing. You can try it risk-free alongside your current setup.
Common questions
Here are the questions we hear most often from people comparing these platforms.
A note on our methodology: We test all platforms ourselves and update our comparisons regularly. While we do build Open (so yes, we're biased), we try to be fair in our assessments. If you spot something inaccurate, let us know.