Every customer touch,
one unified voice

Customer Insights analyzes every interaction across all channels and turns raw conversations into actionable insights. What your customers actually want, delivered to the right teams, automatically.

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Booking.com
MoneyGram
Toters
Mollie
Viva.com
TicketSwap
FareHarbor
More.com
Indie Campers
Trunkrs
Tebi
Sunday Natural
One Car Now
KuantoKusta
IU Internationale Hochschule
Snel Een Taxi
OTO
Snoonu

Why Open

Customer Insights Features

AI that understands what drives your support volume

Understands What Drives Support

The AI agent analyzes every conversation to identify what's actually driving support requests, feature requests, and bug reports. Not just counting—understanding root causes.

Smart Clustering

AI clusters similar issues together. 50 conversations about the same bug become one actionable cluster. See patterns, not individual tickets.

Auto-Generated Jira Tickets

Deep research agent generates complete Jira tickets for your team. Full context, customer impact analysis, affected user count, and priority level—all automated.

Team Competition & Gamification

Teams compete to resolve insights. Leaderboards track who's solving the most impactful customer problems. Turn insights into team motivation.

Customer feedback gets lost in tickets, emails, and chats. Scattered across channels, buried in threads.

Customer Insights captures every touch—Voice, Chat, Email, WhatsApp, Social, Slack—and turns raw conversations into clear, actionable insights that product teams can actually use.

Not dashboards full of numbers. Plain language insights about what customers actually want.

From conversations to Jira tickets

AI agent understands root causes, clusters similar issues, and generates complete Jira tickets with customer impact analysis.

AI agent understands what's actually driving your support volume. Not just symptoms—root causes. Is it a bug? Missing feature? Confusing UX? Poor documentation?

Groups similar support requests, feature asks, and bug reports together. 100 conversations about the same issue become one cluster with full context and customer count.

Deep research agent creates complete Jira tickets automatically. Title, description, user impact analysis, affected customer count, reproduction steps, and priority—all generated from clustered conversations.

Analyzes support requests from Voice, Chat, Email, WhatsApp, Social, and Slack. See the same issue reported across different channels, clustered together.

Teams compete on leaderboards to resolve the most impactful insights. Track who's fixing the issues that affect the most customers. Turn problem-solving into motivation.

API-First Customer Insights

Access insights programmatically. Build custom dashboards, integrate with your tools, automate actions.

Get Customer Insights

Retrieve all customer insights with optional filtering

GET /insights

Get Specific Insight

Get detailed information about a specific insight

GET /insights/:id

Mark as Resolved

Mark an insight as resolved when action is taken

POST /insights/:id/resolve

Assign to Team

Assign insight to a team member or group

POST /insights/:id/assign

Frequently asked questions

Find answers to common questions about Customer Insights.

All of them. Voice, Chat, Email, WhatsApp, Social (Instagram & Messenger), and Slack. Every customer interaction across every channel.

Plain language summaries that anyone can understand. No data science degree required. Just clear, actionable insights about customer needs.

One-click deep dive into any insight. See all conversations that contributed to it, understand the context, and analyze customer pain points in detail.

Insights are automatically assigned to relevant teams based on topic. Engineering gets technical issues, product gets feature requests, support gets service problems.

Teams receive weekly emails about their assigned insights and their impact on customers. Keeps insights top-of-the-mind and teams accountable.

Teams earn points for resolving insights. Leaderboards show top performers. Recognition for solving customer problems. Competition drives faster resolution.

Yes. Full API access to get insights, mark as resolved, and assign to teams. Build custom dashboards or integrate with your existing tools.