Dixa vs Front
Dixa and Front, side by side across AI, pricing, channels, security, and seven more categories. We pull every figure from public sources and don’t pick a winner.
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Dixa
Agentic customer service platform for ecommerce. AI agent (Mim), routing, Team Hub, Discover analytics/QA.
Best for Ecommerce and DTC brands at mid-market scale.
2015 · Copenhagen, Denmark (+ London).
Front
AI customer operations platform for complex, multi-team coordination.
Best for B2B with cross-team customer ops (tech, logistics, professional services, finance).
2013 (Y Combinator S14) · San Francisco, CA.
Claimed: from the vendor, not independently verified.
3rd-party: sourced elsewhere, not on the vendor's site.
Everything else: from the vendor's own pages and verifiable.
Pricing
List prices, seat rules, trials, and pricing transparency.
- Pricing model
- DixaPer-agent/mo plus usage add-ons (Mim per conversation, voice per minute).
- FrontPer seat/mo.
- Free plan
- DixaNo
- FrontNo
- Free trial / guarantee
- DixaNot offered publicly (book demo).
- Front14-day, no card (Professional features).
- Price
- DixaEUR 89/agent/mo (Growth, monthly). About EUR 71 annual. · EUR 139/agent/mo (Ultimate, monthly). · EUR 179/agent/mo (Prime, monthly).
- Front$25/seat/mo (Starter; up to 10 seats; single channel; annual). · $65/seat/mo (Professional; up to 50 seats; omnichannel; annual). · $105/seat/mo (Enterprise; unlimited seats; AI Copilot/QA/CSAT incl.; annual).
- Seat minimum
- Dixa7-seat minimum cited.
- Front1 (Starter caps at 10; Professional 50; Enterprise unlimited).
- Unlimited agents
- DixaNo. Priced per seat.
- FrontEnterprise plan only.
- Implementation fee
- DixaNot disclosed.
- FrontSuccess Services required for contracts over $25,000; priced separately.
- Transparency
- DixaPartial. Base tiers public, add-ons in overage list, contracted rates via sales.
- FrontList prices public; Autopilot and Success Services contact-sales.
- Pricing last verified
- Dixa2026-06-02 (overage list effective Oct 15 2025).
- Front2026-06-02
Channels
Where each tool can talk to customers.
- DixaNative
- FrontNative
- Live chat
- DixaNative
- FrontNative (Front Chat)
- In-app messenger
- DixaNative (Dixa Messenger).
- FrontNative (Chat Widget SDK)
- Voice
- DixaNative (VoIP, browser-based).
- FrontVia integration (Aircall, RingCentral, JustCall, Dialpad)
- SMS
- DixaNative
- FrontNative
- DixaNative
- FrontNative (Meta-billed + 20% admin fee)
- Social
- DixaNative. Messenger, Instagram DM, Trustpilot.
- FrontNative (Facebook, Instagram DMs, Twitter/X)
- Unified inbox
- DixaNative. Team Hub (12 channels).
- FrontNative
Voice & Telephony
Native voice vs telephony integrations.
- Native vs via integration
- DixaNative VoIP. Browser-based, included all plans.
- FrontVia integration (Aircall, RingCentral, JustCall, Dialpad, CallHippo)
- Voice AI / transcription
- DixaYes. Auto-transcribed, searchable, feeds Auto QA. Paid add-on.
- FrontYes. Via Aircall; transcripts in inbox.
- Telephony billed separately
- DixaYes. Inbound EUR 0.02/min, outbound EUR 0.05–0.57/min, BYOC EUR 0.02/min.
- FrontYes. Billed by provider.
AI & Automation
Autonomous resolution, agentic actions, models, and how AI is priced.
- Autonomous AI agent
- DixaYes. Mim (built in-house 2023, OpenAI GPT) resolves end-to-end across chat, email, WhatsApp, Messenger, Instagram, SMS.
- FrontYes. Autopilot (Playbooks + Resolve); multi-step, multi-system workflows.(claimed)source
- Copilot / Assist mode
- DixaYes. AI Co-Pilot: smart drafts, summaries, suggested tags/actions, translation, auto-tagging.
- FrontYes. Copilot drafts replies and pulls CRM/billing context; agent review required.(claimed)source
- Claimed automation rate
- DixaUp to 80% containment. Tink 59% email, Smartphonehoesjes 82% live chat.(claimed)source
- FrontResolves up to 70% of requests.(claimed)source
- AI channel coverage
- DixaChat, email, WhatsApp, Messenger, Instagram DM, SMS. Voice AI preview Q3 2026.
- FrontEmail, live chat, Slack (Autopilot); translate is email-only.(claimed)source
- Agentic actions (API) vs answer-only
- DixaActions via API. Refunds, cancellations, returns, address updates via Shopify/Magento.
- FrontActions via API. Multi-step workflows across CRM, billing, and order systems.(claimed)source
- Knowledge sources
- DixaKB articles, website content, policy documents, customer-uploaded PDFs.
- FrontKB articles, past conversations, internal comments, connected systems (CRM, ERP, Gong, billing).
- Underlying model
- DixaOpenAI GPT (version not named).
- FrontOpenAI and Azure OpenAI (GPT); Mistral via AWS.
- Trains on past tickets
- DixaNot disclosed. Learns from KB, not explicitly historical tickets.
- FrontYes. Autopilot learns from top agents via Copilot; per-customer isolation, zero data retention.(claimed)source
- Pre-deploy simulation / sandbox
- DixaNot disclosed.
- FrontYes. Simulations before go-live.(claimed)source
- Multilingual
- DixaYes. Dozens of languages. KB 30+ languages.
- FrontEnglish-only for Autopilot/KB; Translate (email-only) handles other languages.
- Runs on your existing helpdesk vs native-only
- DixaNative only.
- FrontNative only.
- AI pricing model
- DixaUsage-based add-on: per conversation (Mim), per agent/mo (Co-Pilot).
- FrontAdd-on per seat/mo (Autopilot: contact sales); Copilot, QA, and CSAT included on Enterprise.
- AI unit price
- DixaMim EUR 0.60/conversation. Auto QA EUR 0.07/conversation.
- FrontCopilot $20/seat/mo; Smart QA $20; Smart CSAT $10; QA + CSAT bundle $25.
- Copilot / Assist price
- DixaAI Co-Pilot EUR 47/agent/mo (overage rate).
- Front$20/seat/mo (free on Enterprise).
How Open.cx compares
Open.cx runs on top of Dixa or Frontas an AI layer, or works as its own helpdesk. Here's where it lands on the same questions.
- Runs on your existing helpdesk vs native-only
- Both. Add it on top of the helpdesk you already run, or use it as your own inbox. Works with Zendesk, Intercom, Front, Freshdesk, Gorgias, Salesforce, HubSpot, Dynamics 365, Twilio Flex, and Creatio.
- Autonomous AI agent
- Yes. Autopilot resolves tickets end to end on its own, across every channel.
- AI pricing model
- Per resolution, so you pay for outcomes. Escalations to a human are free.
- Claimed automation rate
- 77% average automation; up to 80% (Trunkrs)(claimed)source
Security & Compliance
Certifications, data residency, and access controls.
- SOC 2 Type II
- DixaSOC 2 Type I (Q4 2023) and Type II (Feb 2024).
- FrontSOC 2 Type II.
- GDPR
- DixaYes. DPA, DPO, right-to-be-forgotten anonymization.
- FrontYes. DPA available.
- HIPAA / PCI
- DixaNot disclosed.
- FrontBAA available; not listed as a certification.
- SSO / SAML
- DixaPaid add-on (EUR 8/agent/mo). Included in Prime plan.
- FrontYes. SAML SSO.
- Data residency
- DixaEU on AWS Ireland, backup in second EU location. No customer-selectable regions.
- FrontUS or EU hosting options.
Integrations
Marketplace breadth, APIs, and developer tooling.
- Marketplace / integrations (approx.)
- DixaCount not disclosed. Categories: ecommerce, CRM, WFM, marketing, chatbot/AI, surveys, logistics.
- Front160+ integrations.
- Shopify depth
- DixaDeep native. Bidirectional: view orders, refunds, cancellations, shipping. Mim queries live data, multi-store.
- FrontNative. Syncs customer info, order details, refunds, and addresses in inbox; all paid tiers.
- Open / public API
- DixaYes. Open API, docs at docs.dixa.io.
- FrontYes. REST API (Core, Channel, Connectors); Postman.
- Developer SDK / MCP
- DixaNot disclosed (API docs referenced, SDK not explicit).
- FrontPlugin SDK; Chat Widget SDK; MCP Server.
Automation & Workflows
Builders, triggers, routing, and SLAs.
- Workflow builder
- DixaYes. No-code Flow Builder / Automation Builder.
- FrontYes. Rule-based automations with tags, variables, and external data.
- Triggers / automations
- DixaYes. Trigger-based on live data (Shopify status). SLA breach triggers plus webhooks (Q1 2026).
- FrontYes. Starter 10 rules, Professional 20, Enterprise unlimited.
- Routing
- DixaYes. Skills-based, VIP prioritization, overflow/failover, multi-brand. All plans.
- FrontYes. AI-powered, rules, and skill-based; workload balancing.(claimed)source
- Macros / canned responses
- DixaMacros listed as Ultimate and Prime feature.
- FrontYes. Macros (unlimited on Enterprise).
- SLA management
- DixaYes. SLA monitoring. Breach automation plus webhooks (Q1 2026).
- FrontYes. Reply goals, follow-ups, and escalations.
Collaboration
How support teams work a queue together.
- Internal notes
- DixaNot disclosed (not explicitly described).
- FrontYes. Comments with @mentions.(3rd-party)source
- Collision detection
- DixaNot disclosed.
- FrontYes. Real-time indicators prevent duplicates.
- Side conversations
- DixaNot disclosed.
- FrontYes. Spin-off side threads with external partners.(3rd-party)source
- Shared inbox
- DixaNative. Team Hub unified queue.
- FrontYes. Core product.
Self-Service & Knowledge
Knowledge base, help center, and deflection.
- Knowledge base
- DixaYes. AI-powered KB, internal and external, 30+ languages.
- FrontYes. Native, AI-assisted; internal and external; Notion/Google Docs integration.
- Help center
- DixaYes. Branded portal, AI search, custom domain. Up to 30% deflection claim.(claimed)source
- FrontYes. Customer-facing, search-optimized.
- Community forum
- DixaNot offered
- FrontYes. Community.front.com.
- AI answers from knowledge base
- DixaYes. Mim and Co-Pilot draw from KB. AI search surfaces articles.
- FrontYes. 'Ask your knowledge base' AI search.
Reporting & Analytics
Dashboards, custom reports, and CSAT.
- Dashboards
- DixaYes. Real-time queue/agent/channel dashboards with drill-down.
- FrontYes. Real-time agent, SLA, and omnichannel dashboards.(claimed)source
- Custom reports
- DixaAdvanced Insights paid add-on (EUR 35/agent/mo).
- FrontYes. Advanced analytics (Professional+); Copilot and Autopilot reports.
- Included in lowest tier
- DixaReal-time dashboards plus standard analytics in Growth. Advanced Insights add-on.
- FrontBasic on Starter; advanced from Professional.
- CSAT surveys
- DixaYes. CSAT and NPS (Growth feature). AI Satisfaction Insights (Q1 2026).
- FrontSmart CSAT (AI-inferred) included on Enterprise; $10/seat/mo add-on on lower tiers; survey CSAT not disclosed.
Onboarding & Support
Implementation, CSM tiers, and partners.
- Onboarding
- DixaDedicated implementation (2-4 weeks), KB migration, integration setup, training, no-dev config.
- FrontSelf-serve (14-day); Success Services (contracts over $25k); Onboarding Managers; Front Academy.
- Support channels
- DixaHelp Center, API docs, status page, release notes. Direct channel not specified.
- FrontHelp Center, community, in-app; no public phone/chat hours.
- Dedicated CSM
- DixaIncluded from day one (implementation, optimization, reviews). Threshold not disclosed.(claimed)source
- FrontYes. CSM/Onboarding Manager for larger contracts; threshold not disclosed.(3rd-party)source
- Implementation partners
- DixaCo-sell partners: DigitalGenius, Ada AI. Woolman (Shopify Platinum).
- FrontPartner program exists; details not disclosed.
Frequently asked questions
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