Front vs Gorgias
Front and Gorgias, side by side across AI, pricing, channels, security, and seven more categories. We pull every figure from public sources and don’t pick a winner.
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Front
AI customer operations platform for complex, multi-team coordination.
Best for B2B with cross-team customer ops (tech, logistics, professional services, finance).
2013 (Y Combinator S14) · San Francisco, CA.
Gorgias
Helpdesk and AI agent aimed at driving sales. Ecommerce-native (Shopify).
Best for Ecommerce brands, especially Shopify.
2015 · Paris, France (plus San Francisco).
Claimed: from the vendor, not independently verified.
3rd-party: sourced elsewhere, not on the vendor's site.
Everything else: from the vendor's own pages and verifiable.
Pricing
List prices, seat rules, trials, and pricing transparency.
- Pricing model
- FrontPer seat/mo.
- GorgiasTicket-volume-based (not per-seat) plus AI per resolution.
- Free plan
- FrontNo
- GorgiasNo
- Free trial / guarantee
- Front14-day, no card (Professional features).
- Gorgias7 days, no payment.
- Price
- Front$25/seat/mo (Starter; up to 10 seats; single channel; annual). · $65/seat/mo (Professional; up to 50 seats; omnichannel; annual). · $105/seat/mo (Enterprise; unlimited seats; AI Copilot/QA/CSAT incl.; annual).
- GorgiasStarter $10/mo (50 tickets, 3 seats); Basic $60/mo (300 tickets). · Pro $360/mo (2,000 tickets); Advanced $900/mo (5,000). · Enterprise custom (5,000+ tickets).
- Seat minimum
- Front1 (Starter caps at 10; Professional 50; Enterprise unlimited).
- GorgiasNone. Starter 3 seats; others up to 500.
- Unlimited agents
- FrontEnterprise plan only.
- GorgiasNo. Starter 3; others up to 500.
- Implementation fee
- FrontSuccess Services required for contracts over $25,000; priced separately.
- GorgiasNot disclosed (enterprise includes implementation).
- Transparency
- FrontList prices public; Autopilot and Success Services contact-sales.
- GorgiasStarter to Advanced public; Enterprise custom.
- Pricing last verified
- Front2026-06-02
- Gorgias2026-06-02
Channels
Where each tool can talk to customers.
- FrontNative
- GorgiasNative
- Live chat
- FrontNative (Front Chat)
- GorgiasNative
- In-app messenger
- FrontNative (Chat Widget SDK)
- GorgiasNative (Shopify widget, no code).
- Voice
- FrontVia integration (Aircall, RingCentral, JustCall, Dialpad)
- GorgiasNative (add-on, $0.40–1.20/ticket).
- SMS
- FrontNative
- GorgiasNative (add-on, $0.41–0.80/ticket).
- FrontNative (Meta-billed + 20% admin fee)
- GorgiasNative (free to add; billable tickets).
- Social
- FrontNative (Facebook, Instagram DMs, Twitter/X)
- GorgiasNative (Instagram, Facebook).
- Unified inbox
- FrontNative
- GorgiasNative
Voice & Telephony
Native voice vs telephony integrations.
- Native vs via integration
- FrontVia integration (Aircall, RingCentral, JustCall, Dialpad, CallHippo)
- GorgiasNative. Gorgias Voice add-on; IVR, queues, call flows.
- Voice AI / transcription
- FrontYes. Via Aircall; transcripts in inbox.
- GorgiasYes. Voicemails and recorded calls; transcripts on tickets.
- Telephony billed separately
- FrontYes. Billed by provider.
- GorgiasYes. $0.40–1.20/ticket, not in base plan.
AI & Automation
Autonomous resolution, agentic actions, models, and how AI is priced.
- Autonomous AI agent
- FrontYes. Autopilot (Playbooks + Resolve); multi-step, multi-system workflows.(claimed)source
- GorgiasYes. AI Agent (Support Agent and Shopping Assistant).
- Copilot / Assist mode
- FrontYes. Copilot drafts replies and pulls CRM/billing context; agent review required.(claimed)source
- GorgiasAI Coaching (real-time tips). No separate Copilot product.
- Claimed automation rate
- FrontResolves up to 70% of requests.(claimed)source
- Gorgias60% resolved instantly; enterprise '50% in 50 days' guarantee.(claimed)source
- AI channel coverage
- FrontEmail, live chat, Slack (Autopilot); translate is email-only.(claimed)source
- GorgiasEmail, live chat, SMS. WhatsApp and social via rules (AI not confirmed).
- Agentic actions (API) vs answer-only
- FrontActions via API. Multi-step workflows across CRM, billing, and order systems.(claimed)source
- GorgiasActions-capable. Cancels, returns, subscriptions, refunds and discounts via connected apps.
- Knowledge sources
- FrontKB articles, past conversations, internal comments, connected systems (CRM, ERP, Gong, billing).
- GorgiasShopify order and customer data, store content, Help Center, custom URLs and docs, Guidance.
- Underlying model
- FrontOpenAI and Azure OpenAI (GPT); Mistral via AWS.
- GorgiasOpenAI, Anthropic, internally fine-tuned.
- Trains on past tickets
- FrontYes. Autopilot learns from top agents via Copilot; per-customer isolation, zero data retention.(claimed)source
- GorgiasNo. Ticket data does not train LLMs; per-ticket feedback coaching.
- Pre-deploy simulation / sandbox
- FrontYes. Simulations before go-live.(claimed)source
- GorgiasYes. Test conversations (new vs. returning) across channels.
- Multilingual
- FrontEnglish-only for Autopilot/KB; Translate (email-only) handles other languages.
- GorgiasYes. Any LLM-supported language, auto-detect.
- Runs on your existing helpdesk vs native-only
- FrontNative only.
- GorgiasNative only.
- AI pricing model
- FrontAdd-on per seat/mo (Autopilot: contact sales); Copilot, QA, and CSAT included on Enterprise.
- GorgiasOutcome-based. Per resolved automated conversation; handoffs not billed.
- AI unit price
- FrontCopilot $20/seat/mo; Smart QA $20; Smart CSAT $10; QA + CSAT bundle $25.
- Gorgias$1.00/resolved (monthly); $0.90 (annual); overage $1.50.
- Copilot / Assist price
- Front$20/seat/mo (free on Enterprise).
- GorgiasNo separate price (coaching included).
How Open.cx compares
Open.cx runs on top of Front or Gorgiasas an AI layer, or works as its own helpdesk. Here's where it lands on the same questions.
- Runs on your existing helpdesk vs native-only
- Both. Add it on top of the helpdesk you already run, or use it as your own inbox. Works with Zendesk, Intercom, Front, Freshdesk, Gorgias, Salesforce, HubSpot, Dynamics 365, Twilio Flex, and Creatio.
- Autonomous AI agent
- Yes. Autopilot resolves tickets end to end on its own, across every channel.
- AI pricing model
- Per resolution, so you pay for outcomes. Escalations to a human are free.
- Claimed automation rate
- 77% average automation; up to 80% (Trunkrs)(claimed)source
Security & Compliance
Certifications, data residency, and access controls.
- SOC 2 Type II
- FrontSOC 2 Type II.
- GorgiasSOC 2 Type II (since 2020).
- GDPR
- FrontYes. DPA available.
- GorgiasYes. DPA; EU data on EU GCP servers.
- HIPAA / PCI
- FrontBAA available; not listed as a certification.
- GorgiasSupported (enterprise compliance feature).
- SSO / SAML
- FrontYes. SAML SSO.
- GorgiasSSO (Google, MS365); SAML enterprise; 2FA.
- Data residency
- FrontUS or EU hosting options.
- GorgiasEU data on EU GCP; broader options not disclosed.
Integrations
Marketplace breadth, APIs, and developer tooling.
- Marketplace / integrations (approx.)
- Front160+ integrations.
- Gorgias100+ marketplace; 300+ on features page (incl. Recharge, Klaviyo, Yotpo).
- Shopify depth
- FrontNative. Syncs customer info, order details, refunds, and addresses in inbox; all paid tiers.
- GorgiasDeep native. Order history, profiles, catalogs, tags; Shopify and Plus; AI reads live data and actions orders.
- Open / public API
- FrontYes. REST API (Core, Channel, Connectors); Postman.
- GorgiasYes. REST API on all Helpdesk plans; Basic Auth; Postman.
- Developer SDK / MCP
- FrontPlugin SDK; Chat Widget SDK; MCP Server.
- GorgiasNo official SDK; developers.gorgias.com API reference.
Automation & Workflows
Builders, triggers, routing, and SLAs.
- Workflow builder
- FrontYes. Rule-based automations with tags, variables, and external data.
- GorgiasYes. Rules engine (auto-assign, tag, close, respond).
- Triggers / automations
- FrontYes. Starter 10 rules, Professional 20, Enterprise unlimited.
- GorgiasYes. Event-based Rules (creation, reply, tags, channel, keywords).
- Routing
- FrontYes. AI-powered, rules, and skill-based; workload balancing.(claimed)source
- GorgiasYes. Auto-assign plus AI-assisted routing.
- Macros / canned responses
- FrontYes. Macros (unlimited on Enterprise).
- GorgiasYes. Macros (AI-sorted), all plans.
- SLA management
- FrontYes. Reply goals, follow-ups, and escalations.
- GorgiasYes. All plans, per channel; SLA report; business-hours pause.
Collaboration
How support teams work a queue together.
- Collision detection
- FrontYes. Real-time indicators prevent duplicates.
- GorgiasYes. Banner when another agent is viewing or editing.
- Side conversations
- FrontYes. Spin-off side threads with external partners.(3rd-party)source
- GorgiasNot disclosed
- Shared inbox
- FrontYes. Core product.
- GorgiasYes. Unified inbox.
Self-Service & Knowledge
Knowledge base, help center, and deflection.
- Knowledge base
- FrontYes. Native, AI-assisted; internal and external; Notion/Google Docs integration.
- GorgiasYes. Help Center on all plans, Shopify-embeddable.
- Help center
- FrontYes. Customer-facing, search-optimized.
- GorgiasYes. External and internal KB.
- Community forum
- FrontYes. Community.front.com.
- GorgiasGorgias Community is product updates, not a peer-support forum.
- AI answers from knowledge base
- FrontYes. 'Ask your knowledge base' AI search.
- GorgiasYes. AI Agent uses Help Center; Article Recommendations (Automation add-on).
Reporting & Analytics
Dashboards, custom reports, and CSAT.
- Dashboards
- FrontYes. Real-time agent, SLA, and omnichannel dashboards.(claimed)source
- GorgiasYes. 70+ metrics, up to 10 dashboards x 20 charts.
- Custom reports
- FrontYes. Advanced analytics (Professional+); Copilot and Autopilot reports.
- GorgiasYes. Filterable, revenue attribution, AI analytics.
- Included in lowest tier
- FrontBasic on Starter; advanced from Professional.
- GorgiasReporting on all plans; Pro adds live monitoring plus revenue stats.
- CSAT surveys
- FrontSmart CSAT (AI-inferred) included on Enterprise; $10/seat/mo add-on on lower tiers; survey CSAT not disclosed.
- GorgiasYes. CSAT 2.0; Simplesat and Surveywell integrations.
Onboarding & Support
Implementation, CSM tiers, and partners.
- Onboarding
- FrontSelf-serve (14-day); Success Services (contracts over $25k); Onboarding Managers; Front Academy.
- GorgiasSelf-serve (Starter, Basic); guided implementation (Enterprise); '50% in 50 days' guarantee.
- Support channels
- FrontHelp Center, community, in-app; no public phone/chat hours.
- GorgiasEmail and chat; tiered by revenue (Standard up to $3M, Specialist $3–20M, Dedicated $20M+).
- Dedicated CSM
- FrontYes. CSM/Onboarding Manager for larger contracts; threshold not disclosed.(3rd-party)source
- GorgiasYes. Dedicated CSM at $20M+ tier.
- Implementation partners
- FrontPartner program exists; details not disclosed.
- GorgiasYes. App Partner program plus agencies.