Front vs Re:amaze
Front and Re:amaze, side by side across AI, pricing, channels, security, and seven more categories. We pull every figure from public sources and don’t pick a winner.
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Front
AI customer operations platform for complex, multi-team coordination.
Best for B2B with cross-team customer ops (tech, logistics, professional services, finance).
2013 (Y Combinator S14) · San Francisco, CA.
Re:amaze
Unified helpdesk, live chat, and AI for ecommerce.
Best for Ecommerce merchants (Shopify, BigCommerce, WooCommerce) and SMB online businesses.
2012 · San Jose, California.
Claimed: from the vendor, not independently verified.
3rd-party: sourced elsewhere, not on the vendor's site.
Everything else: from the vendor's own pages and verifiable.
Pricing
List prices, seat rules, trials, and pricing transparency.
- Pricing model
- FrontPer seat/mo.
- Re:amazePer agent/mo (Basic, Pro, Plus) plus flat Starter tier (unlimited agents, conversation cap).
- Free plan
- FrontNo
- Re:amazeNo
- Free trial / guarantee
- Front14-day, no card (Professional features).
- Re:amaze14 days (all Plus features, no card).
- Price
- Front$25/seat/mo (Starter; up to 10 seats; single channel; annual). · $65/seat/mo (Professional; up to 50 seats; omnichannel; annual). · $105/seat/mo (Enterprise; unlimited seats; AI Copilot/QA/CSAT incl.; annual).
- Re:amaze$29/agent/mo (Basic, monthly); $26.10 annual. · $49/agent/mo (Pro); $44.10 annual. · $69/agent/mo (Plus); $62.10 annual; Enterprise custom.
- Seat minimum
- Front1 (Starter caps at 10; Professional 50; Enterprise unlimited).
- Re:amazeNone. Pay per agent.
- Unlimited agents
- FrontEnterprise plan only.
- Re:amazeYes. Starter $59/mo flat, capped at 500 responded conversations/mo.
- Implementation fee
- FrontSuccess Services required for contracts over $25,000; priced separately.
- Re:amazeNone listed.
- Transparency
- FrontList prices public; Autopilot and Success Services contact-sales.
- Re:amazeHigh. Prices public.
- Pricing last verified
- Front2026-06-02
- Re:amaze2026-06-02
Channels
Where each tool can talk to customers.
- FrontNative
- Re:amazeNative
- Live chat
- FrontNative (Front Chat)
- Re:amazeNative
- In-app messenger
- FrontNative (Chat Widget SDK)
- Re:amazeNative (Embed SDK; iOS/Android Mobile SDK).
- Voice
- FrontVia integration (Aircall, RingCentral, JustCall, Dialpad)
- Re:amazeVoIP listed as a channel; also via Aircall, JustCall, RingCentral.
- SMS
- FrontNative
- Re:amazeNative (Mobile SMS core channel).
- FrontNative (Meta-billed + 20% admin fee)
- Re:amazeVia integration (Twilio WhatsApp Business API).
- Social
- FrontNative (Facebook, Instagram DMs, Twitter/X)
- Re:amazeNative. FB/Messenger, Instagram; X via custom app.
Voice & Telephony
Native voice vs telephony integrations.
- Native vs via integration
- FrontVia integration (Aircall, RingCentral, JustCall, Dialpad, CallHippo)
- Re:amazeVoIP and video listed as native; also offered via Aircall, JustCall, RingCentral.
- Voice AI / transcription
- FrontYes. Via Aircall; transcripts in inbox.
- Re:amazeNot disclosed.
- Telephony billed separately
- FrontYes. Billed by provider.
- Re:amazeNot disclosed.
AI & Automation
Autonomous resolution, agentic actions, models, and how AI is priced.
- Autonomous AI agent
- FrontYes. Autopilot (Playbooks + Resolve); multi-step, multi-system workflows.(claimed)source
- Re:amazeYes. AI Agent (Beta), 24/7, trained on KB articles.(claimed)source
- Copilot / Assist mode
- FrontYes. Copilot drafts replies and pulls CRM/billing context; agent review required.(claimed)source
- Re:amazeYes. Pre-drafts replies, summarization, sentiment, FAQ suggestions, AI article generation.(claimed)source
- AI channel coverage
- FrontEmail, live chat, Slack (Autopilot); translate is email-only.(claimed)source
- Re:amazeEmail, live chat, social, SMS, VoIP within unified inbox.(claimed)source
- Agentic actions (API) vs answer-only
- FrontActions via API. Multi-step workflows across CRM, billing, and order systems.(claimed)source
- Re:amazeAgents manage Shopify orders in the UI; autonomous AI actions not documented.
- Knowledge sources
- FrontKB articles, past conversations, internal comments, connected systems (CRM, ERP, Gong, billing).
- Re:amazeKB articles (instant updates), customer profile data, conversation history.(claimed)source
- Underlying model
- FrontOpenAI and Azure OpenAI (GPT); Mistral via AWS.
- Re:amazeNot disclosed.
- Trains on past tickets
- FrontYes. Autopilot learns from top agents via Copilot; per-customer isolation, zero data retention.(claimed)source
- Re:amazeNot stated; summarization implies some contextual use.
- Pre-deploy simulation / sandbox
- FrontYes. Simulations before go-live.(claimed)source
- Re:amazeNot disclosed.
- Multilingual
- FrontEnglish-only for Autopilot/KB; Translate (email-only) handles other languages.
- Re:amazeNot disclosed.
- Runs on your existing helpdesk vs native-only
- FrontNative only.
- Re:amazeNative only.
- AI pricing model
- FrontAdd-on per seat/mo (Autopilot: contact sales); Copilot, QA, and CSAT included on Enterprise.
- Re:amazeResolution-based quota per plan; overage $0.85/resolution.
- AI unit price
- FrontCopilot $20/seat/mo; Smart QA $20; Smart CSAT $10; QA + CSAT bundle $25.
- Re:amaze$0.85/resolution over quota (Basic 20/user, Pro 50, Plus 100).
- Copilot / Assist price
- Front$20/seat/mo (free on Enterprise).
- Re:amazeBundled into paid plans, no separate price.
How Open.cx compares
Open.cx runs on top of Front or Re:amazeas an AI layer, or works as its own helpdesk. Here's where it lands on the same questions.
- Runs on your existing helpdesk vs native-only
- Both. Add it on top of the helpdesk you already run, or use it as your own inbox. Works with Zendesk, Intercom, Front, Freshdesk, Gorgias, Salesforce, HubSpot, Dynamics 365, Twilio Flex, and Creatio.
- Autonomous AI agent
- Yes. Autopilot resolves tickets end to end on its own, across every channel.
- AI pricing model
- Per resolution, so you pay for outcomes. Escalations to a human are free.
- Claimed automation rate
- 77% average automation; up to 80% (Trunkrs)(claimed)source
Security & Compliance
Certifications, data residency, and access controls.
- SOC 2 Type II
- FrontSOC 2 Type II.
- Re:amazeNot disclosed.
- GDPR
- FrontYes. DPA available.
- Re:amazeYes. DPA by default; SCCs; GoDaddy EU notices.
- HIPAA / PCI
- FrontBAA available; not listed as a certification.
- Re:amazeNot disclosed.
- SSO / SAML
- FrontYes. SAML SSO.
- Re:amazeYes. SAML/SSO (Okta, OneLogin, Azure AD, Google).
- Data residency
- FrontUS or EU hosting options.
- Re:amazeNot disclosed.
Integrations
Marketplace breadth, APIs, and developer tooling.
- Marketplace / integrations (approx.)
- Front160+ integrations.
- Re:amaze50+ integrations (exact count not published).(claimed)source
- Shopify depth
- FrontNative. Syncs customer info, order details, refunds, and addresses in inbox; all paid tiers.
- Re:amazeDeep. Dedicated Shopify app; view, manage, modify, create orders in helpdesk; AI order bot; 4.4/5, 175 reviews.
- Open / public API
- FrontYes. REST API (Core, Channel, Connectors); Postman.
- Re:amazeYes. RESTful JSON API.
- Developer SDK / MCP
- FrontPlugin SDK; Chat Widget SDK; MCP Server.
- Re:amazeYes. Embed SDK, Mobile SDK (iOS/Android, open-source), Custom Module SDK.
Automation & Workflows
Builders, triggers, routing, and SLAs.
- Workflow builder
- FrontYes. Rule-based automations with tags, variables, and external data.
- Re:amazeYes. Trigger-based builder with AND/OR logic.
- Triggers / automations
- FrontYes. Starter 10 rules, Professional 20, Enterprise unlimited.
- Re:amazeYes. Triggers by channel, content, attributes; automated messaging (Cues).
- Routing
- FrontYes. AI-powered, rules, and skill-based; workload balancing.(claimed)source
- Re:amazeYes. Smart Assign round-robin; department routing.(3rd-party)source
- Macros / canned responses
- FrontYes. Macros (unlimited on Enterprise).
- Re:amazeYes. Macros plus Quick Answers templates.
- SLA management
- FrontYes. Reply goals, follow-ups, and escalations.
- Re:amazeYes. SLA expiration triggers; reminders.
Collaboration
How support teams work a queue together.
- Internal notes
- FrontYes. Comments with @mentions.(3rd-party)source
- Re:amazeYes. Staff-only, @mentions.
- Collision detection
- FrontYes. Real-time indicators prevent duplicates.
- Re:amazeYes. Holds reply if two agents respond within a 5-min window.
- Side conversations
- FrontYes. Spin-off side threads with external partners.(3rd-party)source
- Re:amazeYes. Private replies/forwarding to third parties.
- Shared inbox
- FrontYes. Core product.
- Re:amazeYes. Unified shared inbox.
Self-Service & Knowledge
Knowledge base, help center, and deflection.
- Knowledge base
- FrontYes. Native, AI-assisted; internal and external; Notion/Google Docs integration.
- Re:amazeYes. Customizable branded FAQ/help center.
- Help center
- FrontYes. Customer-facing, search-optimized.
- Re:amazeYes. Embeddable/self-hosted on custom domain or in chat widget.
- Community forum
- FrontYes. Community.front.com.
- Re:amazeNot offered.
- AI answers from knowledge base
- FrontYes. 'Ask your knowledge base' AI search.
- Re:amazeYes. KB trains AI Agent/chatbots; AI FAQ Bot; article drafts.(claimed)source
Reporting & Analytics
Dashboards, custom reports, and CSAT.
- Dashboards
- FrontYes. Real-time agent, SLA, and omnichannel dashboards.(claimed)source
- Re:amazeYes. Live dashboard (volume, response times, browsing, geo).(claimed)source
- Custom reports
- FrontYes. Advanced analytics (Professional+); Copilot and Autopilot reports.
- Re:amazeBuilt-in reporting; custom-build unclear.
- Included in lowest tier
- FrontBasic on Starter; advanced from Professional.
- Re:amazeBasic plan: basic reporting; advanced in Pro and up.
- CSAT surveys
- FrontSmart CSAT (AI-inferred) included on Enterprise; $10/seat/mo add-on on lower tiers; survey CSAT not disclosed.
- Re:amazeYes. Automated satisfaction surveys.(claimed)source
Onboarding & Support
Implementation, CSM tiers, and partners.
- Onboarding
- FrontSelf-serve (14-day); Success Services (contracts over $25k); Onboarding Managers; Front Academy.
- Re:amazeSelf-serve (14-day trial); partner training; enterprise white-glove.
- Support channels
- FrontHelp Center, community, in-app; no public phone/chat hours.
- Re:amazeEmail ([email protected]); in-platform live chat; KB.
- Dedicated CSM
- FrontYes. CSM/Onboarding Manager for larger contracts; threshold not disclosed.(3rd-party)source
- Re:amazeDedicated CSM at Platinum partner tier; not standard for customer tiers.
- Implementation partners
- FrontPartner program exists; details not disclosed.
- Re:amazeYes. Silver/Gold/Platinum partner program.