Dixa vs HubSpot Service Hub
Dixa and HubSpot Service Hub, side by side across AI, pricing, channels, security, and seven more categories. We pull every figure from public sources and don’t pick a winner.
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Dixa
Agentic customer service platform for ecommerce. AI agent (Mim), routing, Team Hub, Discover analytics/QA.
Best for Ecommerce and DTC brands at mid-market scale.
2015 · Copenhagen, Denmark (+ London).
HubSpot Service Hub
AI-powered omnichannel customer service platform for scaling support and retention.
Best for Growing SMB to mid-market teams wanting unified CRM and service without a separate helpdesk.
2006 · Cambridge, MA, USA.
Claimed: from the vendor, not independently verified.
3rd-party: sourced elsewhere, not on the vendor's site.
Everything else: from the vendor's own pages and verifiable.
Pricing
List prices, seat rules, trials, and pricing transparency.
- Pricing model
- DixaPer-agent/mo plus usage add-ons (Mim per conversation, voice per minute).
- HubSpot Service HubPer seat/mo (annual commitment for Pro and Enterprise).(3rd-party)source
- Free plan
- DixaNo
- HubSpot Service HubYes. Contact management, basic ticketing, team email, live chat (with HubSpot branding).
- Free trial / guarantee
- DixaNot offered publicly (book demo).
- HubSpot Service Hub14 days for paid tiers; Customer Agent 28-day trial.
- Price
- DixaEUR 89/agent/mo (Growth, monthly). About EUR 71 annual. · EUR 139/agent/mo (Ultimate, monthly). · EUR 179/agent/mo (Prime, monthly).
- HubSpot Service HubStarter $15/seat/mo (monthly); promo ~$9 noted. · Professional $100/seat/mo (annual required). · Enterprise $150/seat/mo (annual required).(3rd-party)source
- Seat minimum
- Dixa7-seat minimum cited.
- HubSpot Service HubEnterprise 10 seats minimum; none disclosed for Starter and Pro.(3rd-party)source
- Unlimited agents
- DixaNo. Priced per seat.
- HubSpot Service HubNo. Priced per seat.
- Implementation fee
- DixaNot disclosed.
- HubSpot Service HubPro $1,500 one-time onboarding (mandatory unless via partner); Enterprise $3,500.(3rd-party)source
- Transparency
- DixaPartial. Base tiers public, add-ons in overage list, contracted rates via sales.
- HubSpot Service HubPricing page did not render full content; third-party sources are consistent.
- Pricing last verified
- Dixa2026-06-02 (overage list effective Oct 15 2025).
- HubSpot Service Hub2026-06-02(3rd-party)source
Channels
Where each tool can talk to customers.
- DixaNative
- HubSpot Service HubNative
- Live chat
- DixaNative
- HubSpot Service HubNative
- In-app messenger
- DixaNative (Dixa Messenger).
- HubSpot Service HubNative (chatflows).
- Voice
- DixaNative (VoIP, browser-based).
- HubSpot Service HubNative (browser VoIP via Twilio; limited IVR, advanced needs integration).(3rd-party)source
- SMS
- DixaNative
- HubSpot Service HubAdd-on (native SMS paid add-on; Service teams via Sakari and others).
- DixaNative
- HubSpot Service HubNative (Pro and Enterprise; Meta verification).
- Social
- DixaNative. Messenger, Instagram DM, Trustpilot.
- HubSpot Service HubVia integration (Facebook Messenger native; others via apps).
- Unified inbox
- DixaNative. Team Hub (12 channels).
- HubSpot Service HubNative (Conversations Inbox).
Voice & Telephony
Native voice vs telephony integrations.
- Native vs via integration
- DixaNative VoIP. Browser-based, included all plans.
- HubSpot Service HubNative browser VoIP (Twilio); lacks advanced IVR and routing natively. Most add Aircall, Dialpad, or CloudTalk.(3rd-party)source
- Voice AI / transcription
- DixaYes. Auto-transcribed, searchable, feeds Auto QA. Paid add-on.
- HubSpot Service HubYes. Auto transcription, AI call summaries, and sentiment, native.(claimed)source
- Telephony billed separately
- DixaYes. Inbound EUR 0.02/min, outbound EUR 0.05–0.57/min, BYOC EUR 0.02/min.
- HubSpot Service HubNative minutes limited by tier; advanced telephony integrations billed by vendor.(3rd-party)source
AI & Automation
Autonomous resolution, agentic actions, models, and how AI is priced.
- Autonomous AI agent
- DixaYes. Mim (built in-house 2023, OpenAI GPT) resolves end-to-end across chat, email, WhatsApp, Messenger, Instagram, SMS.
- HubSpot Service HubYes. Breeze Customer Agent resolves inquiries 24/7 and escalates complex ones.(claimed)source
- Copilot / Assist mode
- DixaYes. AI Co-Pilot: smart drafts, summaries, suggested tags/actions, translation, auto-tagging.
- HubSpot Service HubYes. Breeze Copilot does reply drafts, summaries, KB suggestions, and call analysis on all tiers.(claimed)source
- Claimed automation rate
- DixaUp to 80% containment. Tink 59% email, Smartphonehoesjes 82% live chat.(claimed)source
- HubSpot Service HubUp to 70% of conversations resolved automatically.(claimed)source
- AI channel coverage
- DixaChat, email, WhatsApp, Messenger, Instagram DM, SMS. Voice AI preview Q3 2026.
- HubSpot Service HubEmail and live chat (Customer Agent). WhatsApp, SMS, and voice not confirmed as autonomous.(claimed)source
- Agentic actions (API) vs answer-only
- DixaActions via API. Refunds, cancellations, returns, address updates via Shopify/Magento.
- HubSpot Service HubNot disclosed. Breeze handles answering and routing; outbound API actions (e.g. refunds) not documented.
- Knowledge sources
- DixaKB articles, website content, policy documents, customer-uploaded PDFs.
- HubSpot Service HubCRM data, KB articles, closed ticket history, conversations, and web data.
- Underlying model
- DixaOpenAI GPT (version not named).
- HubSpot Service HubMultiple third-party LLMs (OpenAI GPT, Anthropic Claude); not named on HubSpot's own pages.(3rd-party)source
- Trains on past tickets
- DixaNot disclosed. Learns from KB, not explicitly historical tickets.
- HubSpot Service HubKB Agent generates drafts from resolved tickets. Providers contractually barred from training on customer data.
- Pre-deploy simulation / sandbox
- DixaNot disclosed.
- HubSpot Service HubNot disclosed
- Multilingual
- DixaYes. Dozens of languages. KB 30+ languages.
- HubSpot Service HubYes. KB in dozens of languages; Breeze UI in 6 languages.(claimed)source
- Runs on your existing helpdesk vs native-only
- DixaNative only.
- HubSpot Service HubNative only. Runs in HubSpot Service Hub.
- AI pricing model
- DixaUsage-based add-on: per conversation (Mim), per agent/mo (Co-Pilot).
- HubSpot Service HubOutcome-based credits (Apr 2026): 50 credits per resolved conversation ($0.50). Copilot free on all tiers. Monthly credits per tier; overage $0.01/credit.
- AI unit price
- DixaMim EUR 0.60/conversation. Auto QA EUR 0.07/conversation.
- HubSpot Service Hub$0.50 per resolved conversation. Customer Agent on Pro and Enterprise only.
- Copilot / Assist price
- DixaAI Co-Pilot EUR 47/agent/mo (overage rate).
- HubSpot Service HubFree. Included on all tiers, including Free.(claimed)source
How Open.cx compares
Open.cx runs on top of Dixa or HubSpot Service Hubas an AI layer, or works as its own helpdesk. Here's where it lands on the same questions.
- Runs on your existing helpdesk vs native-only
- Both. Add it on top of the helpdesk you already run, or use it as your own inbox. Works with Zendesk, Intercom, Front, Freshdesk, Gorgias, Salesforce, HubSpot, Dynamics 365, Twilio Flex, and Creatio.
- Autonomous AI agent
- Yes. Autopilot resolves tickets end to end on its own, across every channel.
- AI pricing model
- Per resolution, so you pay for outcomes. Escalations to a human are free.
- Claimed automation rate
- 77% average automation; up to 80% (Trunkrs)(claimed)source
Security & Compliance
Certifications, data residency, and access controls.
- SOC 2 Type II
- DixaSOC 2 Type I (Q4 2023) and Type II (Feb 2024).
- HubSpot Service HubSOC 2 Type II (no NDA); SOC 3 also.
- GDPR
- DixaYes. DPA, DPO, right-to-be-forgotten anonymization.
- HubSpot Service HubYes. DPA, deletion, consent tracking, cookie banners.
- HIPAA / PCI
- DixaNot disclosed.
- HubSpot Service HubEnterprise tier only, with signed BAA.(3rd-party)source
- SSO / SAML
- DixaPaid add-on (EUR 8/agent/mo). Included in Prime plan.
- HubSpot Service HubSAML SSO (Okta, Azure AD, OneLogin) and SCIM via Okta. Which tiers include it is unclear.
- Data residency
- DixaEU on AWS Ireland, backup in second EU location. No customer-selectable regions.
- HubSpot Service HubUS (default), EU (Frankfurt), Canada, and Australia; paid plans can migrate.
Integrations
Marketplace breadth, APIs, and developer tooling.
- Marketplace / integrations (approx.)
- DixaCount not disclosed. Categories: ecommerce, CRM, WFM, marketing, chatbot/AI, surveys, logistics.
- HubSpot Service Hub2,000+ apps.(3rd-party)source
- Shopify depth
- DixaDeep native. Bidirectional: view orders, refunds, cancellations, shipping. Mim queries live data, multi-store.
- HubSpot Service HubNative data-sync (contacts, companies, products bidirectional; orders Shopify to HubSpot only). Does not natively connect to Service ticket workflows.
- Open / public API
- DixaYes. Open API, docs at docs.dixa.io.
- HubSpot Service HubYes. Public REST API (date-versioned); OAuth and Private App tokens; webhooks.
- Developer SDK / MCP
- DixaNot disclosed (API docs referenced, SDK not explicit).
- HubSpot Service HubOfficial SDKs for Node.js, TypeScript, PHP, and .NET.(3rd-party)source
Automation & Workflows
Builders, triggers, routing, and SLAs.
- Workflow builder
- DixaYes. No-code Flow Builder / Automation Builder.
- HubSpot Service HubYes. Visual builder; Pro up to 300 workflows; Enterprise up to 1,000.(3rd-party)source
- Triggers / automations
- DixaYes. Trigger-based on live data (Shopify status). SLA breach triggers plus webhooks (Q1 2026).
- HubSpot Service HubYes. Ticket changes, SLA breach, CSAT/NPS, conversation events, forms, and dates.
- Routing
- DixaYes. Skills-based, VIP prioritization, overflow/failover, multi-brand. All plans.
- HubSpot Service HubSmart routing with capacity (Pro+); skill-based (Enterprise); round-robin, territory, and VIP.(claimed)source
- Macros / canned responses
- DixaMacros listed as Ultimate and Prime feature.
- HubSpot Service HubYes. Support macros and canned responses for live chat.
- SLA management
- DixaYes. SLA monitoring. Breach automation plus webhooks (Q1 2026).
- HubSpot Service HubYes. Conditional SLAs with custom goals (Enterprise); pause/resume; basic SLA at Pro.
Collaboration
How support teams work a queue together.
- Internal notes
- DixaNot disclosed (not explicitly described).
- HubSpot Service HubYes. Private comments on tickets.
- Collision detection
- DixaNot disclosed.
- HubSpot Service HubYes. Alerts when two agents are on the same conversation.(3rd-party)source
- Side conversations
- DixaNot disclosed.
- HubSpot Service HubYes. @Mention teammates in internal notes.(3rd-party)source
- Shared inbox
- DixaNative. Team Hub unified queue.
- HubSpot Service HubYes. Conversations Inbox.
Self-Service & Knowledge
Knowledge base, help center, and deflection.
- Knowledge base
- DixaYes. AI-powered KB, internal and external, 30+ languages.
- HubSpot Service HubYes. Pro and Enterprise only; multi-language, SEO, analytics.
- Help center
- DixaYes. Branded portal, AI search, custom domain. Up to 30% deflection claim.(claimed)source
- HubSpot Service HubYes. Customer-facing KB.
- Community forum
- DixaNot offered
- HubSpot Service HubNot offered natively.
- AI answers from knowledge base
- DixaYes. Mim and Co-Pilot draw from KB. AI search surfaces articles.
- HubSpot Service HubYes. Breeze KB Agent generates drafts from tickets; Customer Agent surfaces articles (Pro and Enterprise).
Reporting & Analytics
Dashboards, custom reports, and CSAT.
- Dashboards
- DixaYes. Real-time queue/agent/channel dashboards with drill-down.
- HubSpot Service HubYes. Pre-built; custom dashboards (Enterprise).
- Custom reports
- DixaAdvanced Insights paid add-on (EUR 35/agent/mo).
- HubSpot Service HubYes. Filterable custom reports (Pro+); Enterprise advanced.
- Included in lowest tier
- DixaReal-time dashboards plus standard analytics in Growth. Advanced Insights add-on.
- HubSpot Service HubFree and Starter: basic ticket reports; advanced at Pro+.
- CSAT surveys
- DixaYes. CSAT and NPS (Growth feature). AI Satisfaction Insights (Q1 2026).
- HubSpot Service HubYes. CSAT, NPS, and custom surveys (Pro and Enterprise; not Starter or Free).
Onboarding & Support
Implementation, CSM tiers, and partners.
- Onboarding
- DixaDedicated implementation (2-4 weeks), KB migration, integration setup, training, no-dev config.
- HubSpot Service HubHubSpot Direct Onboarding (coaching, mandatory Pro $1,500 / Enterprise $3,500); partner-led; Advanced Onboarding.
- Support channels
- DixaHelp Center, API docs, status page, release notes. Direct channel not specified.
- HubSpot Service HubFree and Starter: community, email, chat; Pro and Enterprise add phone.(3rd-party)source
- Dedicated CSM
- DixaIncluded from day one (implementation, optimization, reviews). Threshold not disclosed.(claimed)source
- HubSpot Service HubEnterprise (beta) via Premium Support add-on: TAM, 1-hr email SLA.
- Implementation partners
- DixaCo-sell partners: DigitalGenius, Ada AI. Woolman (Shopify Platinum).
- HubSpot Service Hub6,000+ Solutions Partners globally.(3rd-party)source