Use case
Replace IVR with AI
Retire the "press 1 for sales" tree. The AI listens to what the caller wants in their own words, runs your tools live, and routes them to the right place.
- Touch-tone menus
- 0
- CRM lookup
- Live
- Calls deflected
- ~30%
- Languages
- 100+
01 — Overview
How does AI actually replace an IVR?
Same job, different shape. The AI greets the caller, asks what they need in plain language, classifies the intent, and routes the call — but it can also resolve it before routing, which a touch-tone IVR cannot.
The IVR is the most-hated piece of the modern phone experience. Customers press numbers in the wrong order, get routed to the wrong queue, hang up, and call back. The data is unambiguous: containment rates on touch-tone IVRs are typically 15–30%; the rest of the calls just push the work to a human queue with the wrong context.
An AI replacement of the IVR keeps the routing logic but changes the shape. Instead of "press 1 for sales, press 2 for support, press 3 for billing," the AI asks "what can I help you with?" and the caller answers. The AI classifies the intent against your taxonomy and routes accordingly — to a human queue, to a self-service path, or to the AI itself if it can resolve the call.
Resolution-before-routing is where the math gets interesting. Many of the calls hitting an IVR are status checks, password resets, payment captures, appointment changes, FAQ-shaped questions. A touch-tone IVR can't resolve those — it can only push them. An AI can. Customers see ~30% of legacy IVR-routed calls resolve before they ever reach a human, with no degradation in CSAT (often improvement).
What you keep: the routing rules. If your existing IVR sends billing calls to a billing queue, the AI does the same — it just identifies billing calls by what the caller says, not by which digit they press. Multi-language support is built in (caller speaks Spanish, the AI responds in Spanish). After-hours rules continue. Special handling for VIPs, regulatory disclosures, and recording prompts all carry over.
Migration is incremental. You can run AI-IVR on a single inbound number to start, leave the rest on the touch-tone tree, and roll it out queue by queue as you build confidence. The classic A/B is to run 10% of inbound traffic through AI for two weeks, compare CSAT and resolution rates, then expand.
What stays the same
Your routing rules
Billing calls still go to billing, sales calls still go to sales. The AI matches your existing taxonomy.
Your phone system
Numbers, queues, after-hours rules, VIP routing all continue. AI is one destination on the inbound rule.
Your reporting
Carrier-side call logs continue. AI adds intent classification and outcome tags on top.
Your compliance
Regulatory disclosures, recording prompts, and consent capture all carry over.
What's new
Caller talks, AI listens
No "press 1 for sales." The caller says what they need, the AI classifies it.
Calls get resolved before routing
~30% of calls resolve in-IVR — status checks, password resets, FAQs, payments — without reaching a human queue.
Human queues see qualified calls
When the AI does route, the human gets the live transcript, intent, and customer context already attached.
CSAT improves
Customers prefer conversation to digit-pressing. Most deployments see CSAT lift, not regression.
02 — Why it works
What makes Open the right use case answer
No more menu maze
Customers say what they want; the AI classifies and routes. Faster, friendlier, more accurate.
Resolution beats routing
~30% of legacy IVR calls resolve in-AI without reaching a human queue.
Multi-language without remapping
100+ languages handled out of the box, with mid-call switching.
Incremental migration
Run AI on one number first, A/B test, expand queue by queue. No big-bang switchover.
03 — Security
Encrypted, audited, refundable
SIP over TLS for signaling, SRTP for media. Every call logged with full reasoning traces. SOC 2 Type II, GDPR-aligned, HIPAA- and PCI-ready. Backed by the Open $2M Refund Guarantee.
04 — FAQ
Replace IVR with AI questions, answered
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