HubSpot Service Hub vs Re:amaze
HubSpot Service Hub and Re:amaze, side by side across AI, pricing, channels, security, and seven more categories. We pull every figure from public sources and don’t pick a winner.
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HubSpot Service Hub
AI-powered omnichannel customer service platform for scaling support and retention.
Best for Growing SMB to mid-market teams wanting unified CRM and service without a separate helpdesk.
2006 · Cambridge, MA, USA.
Re:amaze
Unified helpdesk, live chat, and AI for ecommerce.
Best for Ecommerce merchants (Shopify, BigCommerce, WooCommerce) and SMB online businesses.
2012 · San Jose, California.
Claimed: from the vendor, not independently verified.
3rd-party: sourced elsewhere, not on the vendor's site.
Everything else: from the vendor's own pages and verifiable.
Pricing
List prices, seat rules, trials, and pricing transparency.
- Pricing model
- HubSpot Service HubPer seat/mo (annual commitment for Pro and Enterprise).(3rd-party)source
- Re:amazePer agent/mo (Basic, Pro, Plus) plus flat Starter tier (unlimited agents, conversation cap).
- Free plan
- HubSpot Service HubYes. Contact management, basic ticketing, team email, live chat (with HubSpot branding).
- Re:amazeNo
- Free trial / guarantee
- HubSpot Service Hub14 days for paid tiers; Customer Agent 28-day trial.
- Re:amaze14 days (all Plus features, no card).
- Price
- HubSpot Service HubStarter $15/seat/mo (monthly); promo ~$9 noted. · Professional $100/seat/mo (annual required). · Enterprise $150/seat/mo (annual required).(3rd-party)source
- Re:amaze$29/agent/mo (Basic, monthly); $26.10 annual. · $49/agent/mo (Pro); $44.10 annual. · $69/agent/mo (Plus); $62.10 annual; Enterprise custom.
- Seat minimum
- HubSpot Service HubEnterprise 10 seats minimum; none disclosed for Starter and Pro.(3rd-party)source
- Re:amazeNone. Pay per agent.
- Unlimited agents
- HubSpot Service HubNo. Priced per seat.
- Re:amazeYes. Starter $59/mo flat, capped at 500 responded conversations/mo.
- Implementation fee
- HubSpot Service HubPro $1,500 one-time onboarding (mandatory unless via partner); Enterprise $3,500.(3rd-party)source
- Re:amazeNone listed.
- Transparency
- HubSpot Service HubPricing page did not render full content; third-party sources are consistent.
- Re:amazeHigh. Prices public.
Channels
Where each tool can talk to customers.
- HubSpot Service HubNative
- Re:amazeNative
- Live chat
- HubSpot Service HubNative
- Re:amazeNative
- In-app messenger
- HubSpot Service HubNative (chatflows).
- Re:amazeNative (Embed SDK; iOS/Android Mobile SDK).
- Voice
- HubSpot Service HubNative (browser VoIP via Twilio; limited IVR, advanced needs integration).(3rd-party)source
- Re:amazeVoIP listed as a channel; also via Aircall, JustCall, RingCentral.
- SMS
- HubSpot Service HubAdd-on (native SMS paid add-on; Service teams via Sakari and others).
- Re:amazeNative (Mobile SMS core channel).
- HubSpot Service HubNative (Pro and Enterprise; Meta verification).
- Re:amazeVia integration (Twilio WhatsApp Business API).
- Social
- HubSpot Service HubVia integration (Facebook Messenger native; others via apps).
- Re:amazeNative. FB/Messenger, Instagram; X via custom app.
Voice & Telephony
Native voice vs telephony integrations.
- Native vs via integration
- HubSpot Service HubNative browser VoIP (Twilio); lacks advanced IVR and routing natively. Most add Aircall, Dialpad, or CloudTalk.(3rd-party)source
- Re:amazeVoIP and video listed as native; also offered via Aircall, JustCall, RingCentral.
- Voice AI / transcription
- HubSpot Service HubYes. Auto transcription, AI call summaries, and sentiment, native.(claimed)source
- Re:amazeNot disclosed.
- Telephony billed separately
- HubSpot Service HubNative minutes limited by tier; advanced telephony integrations billed by vendor.(3rd-party)source
- Re:amazeNot disclosed.
AI & Automation
Autonomous resolution, agentic actions, models, and how AI is priced.
- Autonomous AI agent
- HubSpot Service HubYes. Breeze Customer Agent resolves inquiries 24/7 and escalates complex ones.(claimed)source
- Re:amazeYes. AI Agent (Beta), 24/7, trained on KB articles.(claimed)source
- Copilot / Assist mode
- HubSpot Service HubYes. Breeze Copilot does reply drafts, summaries, KB suggestions, and call analysis on all tiers.(claimed)source
- Re:amazeYes. Pre-drafts replies, summarization, sentiment, FAQ suggestions, AI article generation.(claimed)source
- Claimed automation rate
- HubSpot Service HubUp to 70% of conversations resolved automatically.(claimed)source
- Re:amazeNot disclosed.
- AI channel coverage
- HubSpot Service HubEmail and live chat (Customer Agent). WhatsApp, SMS, and voice not confirmed as autonomous.(claimed)source
- Re:amazeEmail, live chat, social, SMS, VoIP within unified inbox.(claimed)source
- Agentic actions (API) vs answer-only
- HubSpot Service HubNot disclosed. Breeze handles answering and routing; outbound API actions (e.g. refunds) not documented.
- Re:amazeAgents manage Shopify orders in the UI; autonomous AI actions not documented.
- Knowledge sources
- HubSpot Service HubCRM data, KB articles, closed ticket history, conversations, and web data.
- Re:amazeKB articles (instant updates), customer profile data, conversation history.(claimed)source
- Underlying model
- HubSpot Service HubMultiple third-party LLMs (OpenAI GPT, Anthropic Claude); not named on HubSpot's own pages.(3rd-party)source
- Re:amazeNot disclosed.
- Trains on past tickets
- HubSpot Service HubKB Agent generates drafts from resolved tickets. Providers contractually barred from training on customer data.
- Re:amazeNot stated; summarization implies some contextual use.
- Pre-deploy simulation / sandbox
- HubSpot Service HubNot disclosed
- Re:amazeNot disclosed.
- Multilingual
- HubSpot Service HubYes. KB in dozens of languages; Breeze UI in 6 languages.(claimed)source
- Re:amazeNot disclosed.
- Runs on your existing helpdesk vs native-only
- HubSpot Service HubNative only. Runs in HubSpot Service Hub.
- Re:amazeNative only.
- AI pricing model
- HubSpot Service HubOutcome-based credits (Apr 2026): 50 credits per resolved conversation ($0.50). Copilot free on all tiers. Monthly credits per tier; overage $0.01/credit.
- Re:amazeResolution-based quota per plan; overage $0.85/resolution.
- AI unit price
- HubSpot Service Hub$0.50 per resolved conversation. Customer Agent on Pro and Enterprise only.
- Re:amaze$0.85/resolution over quota (Basic 20/user, Pro 50, Plus 100).
- Copilot / Assist price
- HubSpot Service HubFree. Included on all tiers, including Free.(claimed)source
- Re:amazeBundled into paid plans, no separate price.
How Open.cx compares
Open.cx runs on top of HubSpot Service Hub or Re:amazeas an AI layer, or works as its own helpdesk. Here's where it lands on the same questions.
- Runs on your existing helpdesk vs native-only
- Both. Add it on top of the helpdesk you already run, or use it as your own inbox. Works with Zendesk, Intercom, Front, Freshdesk, Gorgias, Salesforce, HubSpot, Dynamics 365, Twilio Flex, and Creatio.
- Autonomous AI agent
- Yes. Autopilot resolves tickets end to end on its own, across every channel.
- AI pricing model
- Per resolution, so you pay for outcomes. Escalations to a human are free.
- Claimed automation rate
- 77% average automation; up to 80% (Trunkrs)(claimed)source
Security & Compliance
Certifications, data residency, and access controls.
- SOC 2 Type II
- HubSpot Service HubSOC 2 Type II (no NDA); SOC 3 also.
- Re:amazeNot disclosed.
- GDPR
- HubSpot Service HubYes. DPA, deletion, consent tracking, cookie banners.
- Re:amazeYes. DPA by default; SCCs; GoDaddy EU notices.
- HIPAA / PCI
- HubSpot Service HubEnterprise tier only, with signed BAA.(3rd-party)source
- Re:amazeNot disclosed.
- SSO / SAML
- HubSpot Service HubSAML SSO (Okta, Azure AD, OneLogin) and SCIM via Okta. Which tiers include it is unclear.
- Re:amazeYes. SAML/SSO (Okta, OneLogin, Azure AD, Google).
- Data residency
- HubSpot Service HubUS (default), EU (Frankfurt), Canada, and Australia; paid plans can migrate.
- Re:amazeNot disclosed.
Integrations
Marketplace breadth, APIs, and developer tooling.
- Marketplace / integrations (approx.)
- HubSpot Service Hub2,000+ apps.(3rd-party)source
- Re:amaze50+ integrations (exact count not published).(claimed)source
- Shopify depth
- HubSpot Service HubNative data-sync (contacts, companies, products bidirectional; orders Shopify to HubSpot only). Does not natively connect to Service ticket workflows.
- Re:amazeDeep. Dedicated Shopify app; view, manage, modify, create orders in helpdesk; AI order bot; 4.4/5, 175 reviews.
- Open / public API
- HubSpot Service HubYes. Public REST API (date-versioned); OAuth and Private App tokens; webhooks.
- Re:amazeYes. RESTful JSON API.
- Developer SDK / MCP
- HubSpot Service HubOfficial SDKs for Node.js, TypeScript, PHP, and .NET.(3rd-party)source
- Re:amazeYes. Embed SDK, Mobile SDK (iOS/Android, open-source), Custom Module SDK.
Automation & Workflows
Builders, triggers, routing, and SLAs.
- Workflow builder
- HubSpot Service HubYes. Visual builder; Pro up to 300 workflows; Enterprise up to 1,000.(3rd-party)source
- Re:amazeYes. Trigger-based builder with AND/OR logic.
- Triggers / automations
- HubSpot Service HubYes. Ticket changes, SLA breach, CSAT/NPS, conversation events, forms, and dates.
- Re:amazeYes. Triggers by channel, content, attributes; automated messaging (Cues).
- Routing
- HubSpot Service HubSmart routing with capacity (Pro+); skill-based (Enterprise); round-robin, territory, and VIP.(claimed)source
- Re:amazeYes. Smart Assign round-robin; department routing.(3rd-party)source
- Macros / canned responses
- HubSpot Service HubYes. Support macros and canned responses for live chat.
- Re:amazeYes. Macros plus Quick Answers templates.
- SLA management
- HubSpot Service HubYes. Conditional SLAs with custom goals (Enterprise); pause/resume; basic SLA at Pro.
- Re:amazeYes. SLA expiration triggers; reminders.
Collaboration
How support teams work a queue together.
- Internal notes
- HubSpot Service HubYes. Private comments on tickets.
- Re:amazeYes. Staff-only, @mentions.
- Collision detection
- HubSpot Service HubYes. Alerts when two agents are on the same conversation.(3rd-party)source
- Re:amazeYes. Holds reply if two agents respond within a 5-min window.
- Side conversations
- HubSpot Service HubYes. @Mention teammates in internal notes.(3rd-party)source
- Re:amazeYes. Private replies/forwarding to third parties.
- Shared inbox
- HubSpot Service HubYes. Conversations Inbox.
- Re:amazeYes. Unified shared inbox.
Self-Service & Knowledge
Knowledge base, help center, and deflection.
- Knowledge base
- HubSpot Service HubYes. Pro and Enterprise only; multi-language, SEO, analytics.
- Re:amazeYes. Customizable branded FAQ/help center.
- Help center
- HubSpot Service HubYes. Customer-facing KB.
- Re:amazeYes. Embeddable/self-hosted on custom domain or in chat widget.
- Community forum
- HubSpot Service HubNot offered natively.
- Re:amazeNot offered.
- AI answers from knowledge base
- HubSpot Service HubYes. Breeze KB Agent generates drafts from tickets; Customer Agent surfaces articles (Pro and Enterprise).
- Re:amazeYes. KB trains AI Agent/chatbots; AI FAQ Bot; article drafts.(claimed)source
Reporting & Analytics
Dashboards, custom reports, and CSAT.
- Dashboards
- HubSpot Service HubYes. Pre-built; custom dashboards (Enterprise).
- Re:amazeYes. Live dashboard (volume, response times, browsing, geo).(claimed)source
- Custom reports
- HubSpot Service HubYes. Filterable custom reports (Pro+); Enterprise advanced.
- Re:amazeBuilt-in reporting; custom-build unclear.
- Included in lowest tier
- HubSpot Service HubFree and Starter: basic ticket reports; advanced at Pro+.
- Re:amazeBasic plan: basic reporting; advanced in Pro and up.
- CSAT surveys
- HubSpot Service HubYes. CSAT, NPS, and custom surveys (Pro and Enterprise; not Starter or Free).
- Re:amazeYes. Automated satisfaction surveys.(claimed)source
Onboarding & Support
Implementation, CSM tiers, and partners.
- Onboarding
- HubSpot Service HubHubSpot Direct Onboarding (coaching, mandatory Pro $1,500 / Enterprise $3,500); partner-led; Advanced Onboarding.
- Re:amazeSelf-serve (14-day trial); partner training; enterprise white-glove.
- Support channels
- HubSpot Service HubFree and Starter: community, email, chat; Pro and Enterprise add phone.(3rd-party)source
- Re:amazeEmail ([email protected]); in-platform live chat; KB.
- Dedicated CSM
- HubSpot Service HubEnterprise (beta) via Premium Support add-on: TAM, 1-hr email SLA.
- Re:amazeDedicated CSM at Platinum partner tier; not standard for customer tiers.
- Implementation partners
- HubSpot Service Hub6,000+ Solutions Partners globally.(3rd-party)source
- Re:amazeYes. Silver/Gold/Platinum partner program.